WHEN I started doing voluntary work in the offices of the charity War on Want in London in the 1990s, the manager thought I was out of earshot when she asked a valued senior volunteer what he thought of me. I froze behind my office divider, waiting. “She’s great,” I heard. “She doesn’t take herself too seriously.” I was so relieved. Not taking myself seriously has been a goal throughout my life, a theme echoing down the years. It’s only recently, probably way too late, that I think I should have done.
Now that I’ve finished the novel (arestaurantandanovel, see?), and it has met with silence from agents, I decided that the quicker route to getting it in front of the public before I die would be to throw it into the Amazon self-publishing cage. Well! I think to call it a jungle would be inappropriate. It seems more like a pet-shop window overfilled with creatures that don’t seem to notice they are sitting on each other, or sleeping with an appendage in a fellow creature’s mouth. All of them are wiggling towards the food bowls, mouths open. There’s something obscenely marvellous about it.
Of course not all the creatures are writing fiction, though it does seem to bulge in the teen vampire and cosy mystery genres. You can publish ANYTHING YOU WANT! Not guides to nasty and brutish behaviour, I hope – I think Amazon must employ thousands of trained arbiters (or perhaps bots) in every language to inspect your work before they allow it go “live”. One of the most popular genres seems to be how to publish your book on Amazon, followed (or perhaps preceded, I can’t count that high) by how to market your book on Amazon.
Stupidly, maybe innocently, I hadn’t really thought about that bit. I felt that simply choosing the “publish” option after creating an Amazon-digestible manuscript and a cover would give me a sense of accomplishment and satisfaction. I would at last be able to say, yes, I wrote the book, it’s out there, you can read it. (And you can! Look, it’s right HERE.) I’d be liberated finally from the croaking, whispering inner nag, my constant companion, which asked, so where’s that damn book you always thought you would write, smarty-pants?
Writing it wasn’t enough. Now the nag is egged on by the squirming creatures who are all optimistically marketing their books. The first requirement seems to be, taking yourself seriously. I have to market it imaginatively, widely, confidently, aggressively and most of all, efficiently. This means a website, a dedicated Facebook page, a dedicated Instagram account, Twitter, BookTok, readings, bookfairs, promotions… I see why it would be nice to have a publisher with a team of ambitious young techies to do all this, and certainly without a self to say, Oh shite.
I could pay someone to do it, but first I’d need to believe I’d earn back the outlay. And second I’d need to believe that I wasn’t cheating by getting one of many eager companies to do it, which is how I actually feel. (We’re talking about self-publishing, right?) I’ve learned that it’s important to vaunt your NEXT book on your Amazon page. (Next! Next!) One of the many chirpy online guides to marketing your book suggests creating a cover and a blurb for a not-yet-extant second instalment in a series, and starting a pre-order campaign. Even Joel’s fluid definition of fair and honest was stretched on that one.
I thought that all I ever really wanted to do was get this book out of my mind, clear the “You should write a book” earwig from my brain, tick the box, and move on to other things. But now, my poor little book, I can’t just leave it lying there asleep in the pet-shop window. I’ll have to take myself a bit seriously for a while and find it a home.